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Tuesday, November 26, 2013

Green Mountain Coffee - A Great Taste, a Better World.

"When you buy Fair Trade, you're not just buying better coffee, you're building a better world."
- Kelly Clarkson

I've been a longtime fan of Green Mountain Coffee, and I was thrilled to be chosen by BzzAgent to try the new Kelly Clarkson Limited Edition Three Continent Blend for free.I love my coffee. No, I really, really love my coffee. The survival of myself- and others-depends on a steady supply. To sum it up, compliments of coffee.org:



This particular bit of steaming jet fuel? Straight up, it's delicious. It's got a smooth, rich flavor with an assertive finish that even when you drink it with addins like I do, you know you're drinking coffee. It's not harsh, though, or bitter, it just gives you a kick at the end. The aroma is wonderful...nutty with a dark scent underneath. It has the distinctiveness and quality I've come to expect from Green Mountain Coffee. A generalization: even using the K-Cups, you get a full strength cup of java. Not all brands deliver like that.


Okay, now you're wondering why I put such a powerful title on a review about coffee, not to mention the quote by the lovely Kelly Clarkson that started this post. Now that I have your attention, I will explain.

What is Fair Trade?
From the World Fair Trade Organization website:

“Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade Organizations, backed by  consumers, are engaged actively  in supporting producers,  awareness  raising  and  in campaigning for changes  in the rules and practice of conventional international trade.”

So what does that have to do with coffee?

Green Mountain Coffee is Fair Trade Certified. Long story short, when you purchase their fabulous coffee, you are helping local farmers make a decent wage for their hard work. I'm from farming country and have done my stint at my friends' farms, so I know it's a very tough job. In 2012, coffee farmers earned more than $31.8 million in Fair Trade premiums to invest in their communities and improve the quality of their harvests. This is an 88% increase over 2011 premiums earned.Since 1998, coffee farmers and workers have earned approximately $93 million from Fair Trade. (Source: http://www.choosefairtrade.com.)

Had no idea? Don't feel sad at all. Only 38% of people know about it.

So what can you do to support such a lovely thing? Buy Green Mountain's really awesome coffee, and other goods that carry the Fair Trade label. Coffee is the best known, but you can find Fair Trade versions of everything from chocolate to wine to soccer balls. Seriously. Check this site out. I've used quite a few fair trade products, and they truly make you happy, body and soul. It's always good when spending money brings a great happy. For more information on Green Mountain Coffee, their mission, and what songstress Kelly Clarkson has to do with it all, check out http://www.choosefairtrade.com.

I received free products from BzzAgent and Green Mountain Coffee for testing and reviewing purposes. My opinions are my own.

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